Taking a look at a few media trends in the digital era
Taking a look at a few media trends in the digital era
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Having a look at some of the current modifications and innovations in TV and digital media.
In the last few years, with the growth of digital media, the way in which individuals take in content has shifted substantially. For several years, traditional television was the primary source of household home entertainment for the majority of people. Nevertheless, since the development of streaming services, many audiences are averting from scheduled tv, particularly among younger individuals. Rather, worldwide media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly affirms the shift in audience consumption practices. These services are popular for allowing individuals to watch the shows and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming services as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.
In the current digital age, mobile phones have become one of the most commonplace devices that people are using to view videos and gain access to media. These days, many social media platforms are providing unlimited feeds of brief, successive videos, that are growing in popularity among smart device users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms allow users to see a sequence of selected videos and react quickly, making these videos far more engaging and addictive than traditional television. Short here form videos are also being used regularly for news and educational purposes, not just for entertainment. Subsequently, this trend is evolving the way individuals are actively looking for and counting on to receive information, in a quicker, much shorter and more functional format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their updates is also changing. Individuals are significantly turning towards internet news sources, rather than watching TV, to learn about existing worldly affairs. Nevertheless, at the same time, due to a consistent circulation of information, people are becoming overwhelmed by huge volumes of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for supplying people with dependable and authenticated news sources, in a form they can readily interact with.
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